Design, Brand and Tone at Emerge
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
We want to tell the whole world about it. All the people. In all the places. Which is why we’ve got to find the right words for everyone, everywhere, every single time. On the side of a bus, in the depths of the internet, or staring you in the face on the subway.
Words for here, there and everywhere. It’s our voice that joins the dots. It makes us consistently and unmistakably Wise. Language isn’t unique, but the way we use it is.
Here we’ll explain how to be Wise with your words. How to confidently and clearly speak in our voice. When to dial it up, and when to tone it down. So that no matter the writer, our customers only hear Wise.

Principles
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.
Long heading is what you see here in this feature section
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Long heading is what you see here in this feature section
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.
Long heading is what you see here in this feature section
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.
How to speak EmergeGen.Ai
Celebrate the mission
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.
Be concise
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.
Make it modern
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.
Give it energy
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.
Add colour
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.

Right place, right tone
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.
Right place, right tone
This is the fun part. Where we can dial up the energy for max engagement. A clear, crisp message is the name of the game. Think billboards, social ads and anywhere we need to make our mark in seconds.
We’re heeeeeeere!
How?
- Short and sweet
- Full of energy
- Lots of colour


This is where we finish up and make a finishing statement
The foundations that guide our voice. The why behind our words. The rails that keep us on track, and always looking forwards.